Email Marketing
System

The setup was Omnisend's out-of-the-box template: no branding, no strategy, minimum effort. I came from a market where email is noise. Korean customers don't open brand emails. US customers do. So I rebuilt every template from scratch: APR's bold orange identity, product photography matched to each send, and copy written for someone who actually reads.

Before: Default Omnisend Template

APRILSKIN

ABOUT US | SHOP US

Thanks for joining
APRILSKIN list!

WELCOME!

Here's your 10% OFF
YOU CAN ENJOY ON YOUR FIRST ORDER

Korean model photography

APRILSKIN Family!

EXTRA

10%OFF

COUPON SITEWIDE

CODE: APRILSKIN10

FIRST ORDER & MEMBERS ONLY

SHOP WITH 10% OFF

BE OUR MEMBER,

for more exclusive perks and limited offers!
Get $5 OFF right away for our carrot

Bestselling

Carrotene Clarifying Serum

$24 $19

CODE: FIRST5

FIRST ORDER ONLY

After: Branded Template

There was no follow-up after a customer bought. I built a two-step timed flow: Day +3 to educate before doubt sets in, Week +6 to hit customers right when they're running low, with a repurchase discount timed to the product lifecycle.

Day +3: Clean Start

Week +6: Time to Restock

Rebuilt the tiers around cumulative order history, then ran exclusive member-only campaigns: each tier got a different email, tighter window, and higher discount than anything the public could access.

Single

1 purchase

General

2–4 purchases

VIP

5–9 purchases

VVIP

10+ purchases

• $17K in 3 days, equivalent to a 5-day sitewide promotion, with no discount to the general public
• VIP generated the most revenue, followed by General
• VVIP had the highest CVR at 4.55%, smallest segment, sharpest buyers